Oh, the hustle and bustle of chasing clients—it’s a wild ride, isn’t it? Sure, we all started our businesses because we’re passionate about something, but let’s be real: we’re also here to make a difference and make money. Nothing wrong with that! After all, we’ve collectively agreed that money is a tool—a resource that opens doors, creates experiences, and lets us live life on our own terms. The more of it we have, the more options we get. Simple math, right?
But let’s talk about getting those clients. Oof. The grind. The growls. The awkward Zoom calls. For many of us, it’s the part of business that feels like a relentless uphill climb. And let’s be honest: hearing "no" stings. But here’s the twist—I challenge you to look at every “no” as an opportunity.
Maybe the timing wasn’t right. Maybe you’re not the best fit for that client (and that’s OK). Instead of walking away with a “welp, that’s it,” why not pivot? Make the conversation about connection, not just closing the deal. Think of it as a chance to learn something, to practice your pitch, or even just to plant a seed for the future.
Not every Zoom call has to be a full-court press of “sell, sell, sell” energy. Yes, selling is important (we’re not here for charity, girl), but what if the goal was to simply connect? No matter how amazing your product or service is, what people often remember most is you. The human behind the business. The compassion. The “It was so nice to meet you” sincerity.
So, next time you hear a “no,” remind yourself: it’s not just about the sale—it’s about the connection. Who knows where that might lead?
Erington Boyd
The Black Diamond Accounting Group, LLC
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